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Brave Girls, BLACKPINK, and More: Girl Group Brand Reputation Rankings for May 2021 Released

Published on May 10, 2021

On Sunday, May 9, The Korean Brand Research Institute released their girl group brand reputation rankings for the month of May. Want to know who the most popular girl groups in South Korea are right now? Then keep on reading!

What are the Brand Reputation Rankings?

The brand reputation ranking is an index made through big data brand analysis. The index is used to unearth the consumers’ online habits and discover what affects brand consumption. The brand reputation index also measures the positive and negative influence of a girl group, the media’s interest in the group, the consumers’ interest in the group, and the band’s communication volume.

From Apr. 9 to May 9, The Korean Brand Research Institute analyzed 30,596,886 pieces of big data to determine a girl group’s participation index, media index, communication index, and community index. Compared to the 38,956,768 pieces of big data in Apr. 2021, the number decreased by 21.46%.

Brave Girls is the Most Popular Girl Group for May 2021

Taking the throne this month is Brave Girls (Eunji, Yujeong, Minyoung, and Yuna) with a brand reputation index of 3,711,562. Brave Girls has a participation index of 914,196, a media index of 839,569, a community index of 1,324,258, and a communication index of 633,539. Compared to their brand reputation index of 5,363,544 in Apr., their index fell by 30.80%.

Brave Girls(Photo : Brave Girls Instagram)

BLACKPINK is the Second Most Popular Girl Group for May 2021

Coming in second place is BLACKPINK (Jennie, Jisoo, Rose, and Lisa), with a brand reputation index of 3,521,993. BLACKPINK has a participation index of 232,628, a media index of 750,155, a community index of 1,282,528, and a communication index of 1,245,682. Compared to their brand reputation index of 4,582,891 in Apr., their index fell by 23.15%.

BLACKPINK(Photo : BLACKPINK Instagram)

Oh My Girl is the Third Most Popular Girl Group for May 2021

Third place goes to Oh My Girl (Hyojung, Mimi, YooA, Seunghee, Jiho, Binnie, and Arin) with a brand reputation index of 1,920,338. Oh My Girl has a participation index of 204,476, a media index of 310,048, a communication index of 942,818, and a communication index of 462,996. Compared to their brand reputation index of 2,079,474 in Apr., their index fell by 7.65%.

Oh My Girl(Photo : Oh My Girl Twitter)

TWICE is the Fourth Most Popular Girl Group for May 2021

TWICE (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu) ranked in fourth place with a brand reputation index of 1,658,272. TWICE has a participation index of 196,724, a media index of 567,841, a community index of 727,020, and a communication index of 291,181. Compared to their brand reputation index of 2,029,597 in Apr., their index fell by 7.23%.

TWICE(Photo : TWICE Twitter)

STAYC is the Fifth Most Popular Girl Group for May 2021

STAYC (Sumin, Sieun, Isa, Seeun, Yoon, and J) took the fifth-place spot with a brand reputation index of 1,658,766. STAYC has a participation index of 335,512, a media index of 353,014, a media index of 681,257, and a communication index of 306,710. Compared to their brand reputation index of 524,666 in Apr., their index rose by 216.07%.

STAYC(Photo : STAYC Twitter)

There are the Top 50 Most Popular Girl Group for May 2021

1. Brave Girls

2. BLACKPINK

3. Oh My Girl

4. TWICE

5. STAYC

6. Red Velvet

7. ITZY

8. GFRIEND

9. MAMAMOO

10. WJSN

11. HOT ISSUE

12. Lovelyz

13. Apink

14. Girls’ Generation

15. (G)I-DLE

16. Weeekly

17. LOONA

18. aespa

19. Dreamcatcher

20. cignature

21. fromis_9

22. DIA

23. EXID

24. LUNASOLA

25. Laboum

26. ELRIS

27. Weki Meki

28. Rocket Punch

29. woo!ah!

30. MOMOLAND

31. PURPLE KISS

32. Girls’ Day

33. PIXY

34. After School

35. Camilla

36. f(x)

37. CLC

38. PRISTIN

39. Cherry Bullet

40. Ladies’ Code

41. BESTie

42. Brown Eyed Girls

43. Hello Venus

44. Secret Number

45. MAJORS

46. GWSN

47. TWEETY

48. TR.IBE

49. ICU

50. Hey Girls