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May Individual Idol Brand Reputation Rankings Announced

Published on May 29, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,453 idols, using big data collected from April 29 to May 29.

BTS’s Jimin topped this month’s list with a brand reputation index of 7,217,872. High-ranking phrases in his keyword analysis included “Butter,” “Billboard,” and “ARMY,” while his highest-ranking related terms included “release,” “award,” and “surpass.” Jimin’s positivity-negativity analysis revealed a score of 79.90 percent positive reactions.

Kang Daniel took second place in the rankings with a brand reputation index of 6,899,570, while ASTRO’s Cha Eun Woo came in third with a total index of 6,330,046 for May.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. Kang Daniel
  3. ASTRO’s Cha Eun Woo
  4. BTS’s V
  5. BTS’s Jungkook
  6. BTS’s Jin
  7. Brave Girls’ Yujeong
  8. BTS’ Suga
  9. Brave Girls’ Yuna
  10. Brave Girls’ Eunji
  11. BIGBANG’s G-Dragon
  12. BTS’s J-Hope
  13. Oh My Girl’s Arin
  14. Brave Girls’ Minyoung
  15. BLACKPINK’s Jennie
  16. Highlight’s Yoon Doojoon
  17. BTS’s RM
  18. Oh My Girl’s Jiho
  19. ITZY’s Yuna
  20. aespa’s Winter
  21. aespa’s Karina
  22. Girls’ Generation’s Taeyeon
  23. ITZY’s Yeji
  24. Girls’ Generation’s Yuri
  25. NU’EST’s JR
  26. Highlight’s Yang Yoseob
  27. ITZY’s Ryujin
  28. aespa’s Giselle
  29. ITZY’s Lia
  30. MAMAMOO’s Hwasa